Creating Effective Banner Ad Designs

Posted by: allthingsaustralian on: October 13, 2009

• In: Banner Advertising | Search Engine Marketing
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Banner Ad Design

The click-through-rates and conversion rates are reported to be higher in image and animated ads. This means that advertisers get exponentially better value for money when creating image-based banner ads. With a proliferation of text based ads, studies show that more and more users are ignoring and blocking out these text ads while image and animated ads stand out and contrast well in comparison. The ads are typically more relevant and qualified and for once both the advertiser and the web user are happy.

Banner ads used to be popular in the 90’s but have been pushed aside as their effectiveness seems to dip. Now things have changed, and everything has taken on new directions. Banner ads are now back and booming with various formats and campaign executions. Research has shown that ads toward the centre of the page, above the fold, and that blend in with the page tend to perform the best right now. The larger ad sizes or formats, especially the large rectangle (336×280) and the leaderboard (728×90) also tend to perform the best at this point. In other words, these tend to be the best paying ad sizes, formats, locations, and colors.

With the banner ad revolution going on it is important to work with someone who knows the most effective techniques for banner advertising. To plan, design, and execute an effective banner ad campaign is imperative in a highly competitive Web market. Effective banner ads mean that these convert to sales, and leave a lasting impression when seen.

Here are some tips on creating effective banner ad designs:

• Create quick loading banners. Opt for a smaller file
• Always have a call to action message or image
• Write an attractive, catchy headline – something that is similar to the headline of the entry page
• Use trick banners – those with scroll menus, check boxes, or underlined texts that look like links. They work better
• Change banner ads frequently – test, experiment, and measure effectiveness.

The creation of such a delicate and important tool for your business must be left in the hands of professional graphic designers. Select an agency that creates banner ad design with exceptional marketing caliber.

Acidgreen is committed to providing excellent customer service and work closely with our clients to ensure a quality end product like banner ad design.
Phone: 1300 139 658
Email: contact@acidgreen.com.au
Web: http://www.acidgreen.com.au/banner_ad_design.html

Tags: ad, banner, Banners, business, design, designers, designs, Web Banner Design